August 17, 2023

From NBA players to musicians: Is specialty coffee focusing too much on celebrity partnerships?

Like with many other industries, celebrity partnerships isn’t a new concept to the specialty coffee sector. Professional athletes, actors, and musicians, have endorsed, promoted, and...

May 19, 2022

Are coffee & sports partnerships becoming more popular?

The benefits of drinking coffee before exercise have been well-documented over the years by many healthcare professionals. But what about the wider relationship between sports...