August 17, 2023

From NBA players to musicians: Is specialty coffee focusing too much on celebrity partnerships?

Like with many other industries, celebrity partnerships isn’t a new concept to the specialty coffee sector. Professional athletes, actors, and musicians, have endorsed, promoted, and...

July 26, 2023

Why are more musicians launching their own coffee brands?

Coffee and music have a deep rooted connection. If you walk into a coffee shop anywhere in the world, you’re likely to hear some kind...