March 17, 2022

The rise of coffee livestreams in China

According to the latest Adobe Digital Economy Index, global ecommerce sales hit US $4.2 trillion in 2021, a trend which was in no small part...

April 26, 2021

“I want to help inform people”: What does it take to be a coffee influencer?

While the Cambridge Dictionary defines an influencer as “someone who affects or changes the way that other people behave”, the term has taken on new...