January 26, 2023

Why are YouTube coffee brands becoming more popular?

When you think of coffee and YouTube, a number of popular content creators – including James Hoffmann and Morgan Eckroth – may come to mind....

March 17, 2022

The rise of coffee livestreams in China

According to the latest Adobe Digital Economy Index, global ecommerce sales hit US $4.2 trillion in 2021, a trend which was in no small part...

April 26, 2021

“I want to help inform people”: What does it take to be a coffee influencer?

While the Cambridge Dictionary defines an influencer as “someone who affects or changes the way that other people behave”, the term has taken on new...