Why are YouTube coffee brands becoming more popular?
When you think of coffee and YouTube, a number of popular content creators – including James Hoffmann and Morgan Eckroth – may come to mind....
Tag: coffee influencer
The rise of coffee livestreams in China
According to the latest Adobe Digital Economy Index, global ecommerce sales hit US $4.2 trillion in 2021, a trend which was in no small part...
“I want to help inform people”: What does it take to be a coffee influencer?
While the Cambridge Dictionary defines an influencer as “someone who affects or changes the way that other people behave”, the term has taken on new...