Exploring coffee consumption in Kenya
Kenya is the fifth-largest coffee producer in Africa. According to data from the International Coffee Organisation, the country produced approximately 775,000 60kg bags in 2020....
Tag: coffee consumption
Service vs hospitality: Breaking down coffee’s customer experience
Why do customers keep going back to one particular coffee shop when they have dozens to choose from? For some, it might be the quality...
A brief history of marketing in the coffee sector
Coffee consumption has come a long way since the 15th century. Today, approximately 90% of North American adults drink a coffee-based beverage every day. Espresso...
How has Covid-19 changed office coffee consumption?
The Covid-19 pandemic has made 2020 challenging for businesses all around the world. To curb the spread of the virus, governments around the world have...
Can You Use Coffee As A Fitness Supplement?
Sports drinks and supplements are incredibly popular among athletes and fitness professionals, but in recent years, more and more products have emerged citing the fitness...
Filter vs Espresso In The US And Europe
It’s no secret that the US and European coffee markets are vastly different. Both import and consume a huge amount of coffee. ICO consumption levels...
What Happens To Coffee Grounds After They’re Used?
We know that the coffee industry has an impact on the environment. Every step of the coffee supply chain, from growing and processing to shipping...
Comparing Soft Drink And Coffee Consumption
Soft drinks (such as sodas and colas) are immensely popular all across the world. And while we know the market for coffee is similarly huge,...
What’s Keeping Producing Countries From Growing Coffee Consumption?
Increasing the volume of internal consumption is something all producing countries can benefit from. However, many of these countries also face several significant barriers, ranging...
The Importance of Growing Consumption in Producing Countries
Countries like Brazil, Colombia, and Guatemala are known for producing quality specialty coffees, sustaining local industries that employ millions and contributing to the economy. Despite...