October 28, 2021

Social Media Manager & Copywriter for PDG Media

PDG Media is a full-service digital marketing agency that exclusively works with brands in the coffee sector.

We are looking for a Social Media Manager & Copywriter with a minimum of 3 years of experience managing social media accounts and creating content. The ideal candidate will be an experienced social media manager with strong editorial skills, able to write and edit sharp, snappy copy on demand for a range of platforms.

We are looking for someone capable of developing and managing social media content that is designed to engage users and create an interactive relationship between followers and PDG Media clients, which include some of the biggest names in the coffee sector.

Ultimately, the right candidate for this role will have social media experience, a desire to work for a brand making a difference in the sector, the ability to work in a tight-knit, fast-moving team, and the capacity to grow as the team does. 

About PDG Media: www.pdgmediagroup.com 

We’re a full-service digital marketing agency grounded in coffee industry expertise. We provide bespoke media packages that include content creation, social media management, influencer marketing, marketing campaigns, end-to-end web design, brand development and more.

We are a part of the wider PDG Global group, which includes Perfect Daily Grind, a world-leading digital coffee publication with millions of page views every year.

Responsibilities

As part of the social media team in a fast-growing, digital marketing agency, you will:

  • Work closely with the marketing team to develop social media content that help to achieve marketing and corporate goals for our clients.
  • Write and edit a range of content, short and long form, for PDG Media and client brands.
  • Create, edit, approve, and schedule social media posts for all platforms.
  • Compile monthly reports on the client’s social media accounts that will be submitted to the client.
  • Post content on a daily basis on feeds and stories – minimum of 3 to 5 stories per day per account.
  • Conduct social media analytics using appropriate tools such as Later, Bitly/Link.InBio, etc.
  • Is able to communicate confidently with clients/client management
  • Stay informed about trends and tools in social media, marketing, technology, and advertising.
  • Be detail-oriented and organised in your day-to-day work; managing and organising your tasks is of key importance.
  • Take data-based strategic decisions around content creation and account growth.
  • Interview clients and other coffee supply chain stakeholders to learn about their experiences and thoughts.
  • Work in a team that spans multiple time zones.

What kind of person are we looking for?

  • A consummate professional who delivers work independently on all projects and achieves results quickly with a great attitude.
  • A writer and editor by trade; someone who loves to write and can spot a typo a mile away.
  • A problem-solver who understands that work comes in at differing levels of importance; the ability to prioritise and “triage” your assignments is key.
  • Someone who’s looking to grow professionally and scale within the organisation
  • Someone who strives for zero mistakes in the work they submit.
  • A goal-oriented individual who can deal with challenges or barriers in a constructive way.
  • Somebody who wants to grow and develop as a professional within a fast-moving media business
  • Delivers work independently on all tasks and achieves results at pace with energy and drive.
  • Someone who has a strong sense of priority level and urgency; and knows how to act on the critical difference between the two.

Skills/experience:

ESSENTIAL:

  • A minimum of 3 years of experience with top social media platforms – including but not limited to Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn
  • Native English speaker with strong editorial/copywriting skills.
  • Experience of working in a digital agency or a similar environment.
  • Experience in content creation with an understanding of the technical skills necessary to manage and deliver content.
  • Experience in creating multimedia content across a number of channels.
  • Experience in trend-jacking.
  • Experience in analyzing and reporting on social media insights
  • Demonstrable interpersonal skills, with the ability to liaise with clients, designers, editors, and other members of the company from all around the world.
  • Strong communication skills, written and verbal.
  • Strong organisational skills.
  • Interest in the coffee sector.

DESIRABLE:

  • Community management experience.
  • Video editing skills.
  • Photography skills.
  • Design experience – ideally using professional tools i.e. Adobe Photoshop/Illustrator, or apps such as Canva/Snapseed.
  • Experience in the coffee sector.
  • CMS experience – e.g. WordPress.
  • Familiarity with Google Analytics.
  • Familiarity with Shopify.
  • Good sense of humour.

Please apply using this post or email a CV, cover letter and salary expectations to henry@perfectdailygrind.com along with answers to the following questions:

  1. Which social media accounts have you managed in the past? What do you do to ensure strong organic growth and improve engagement? 
  2. Which social media channels do you admire/follow most? Why?
  3. Please edit the following text for copy: “What is you’re favorite coffee drink? Do you preffer a Latte, a Capucino, or a Moka? Tell us more about the what you like in the coments below.”
  4. Which tools/resources would you recommend to best manage and grow social media accounts? How do you measure success as a social media manager?

Job Details

Seniority Level

Mid-level

Industry

  • Digital Marketing

Employment Type

Full-time

Competitive local rate

Job Functions

  • Marketing 
  • Public Relations 
  • Writing/Editing