The Specialty Coffee Association’s flagship coffee event will be held for the first time in the Middle East. The World of Coffee (WOC) Dubai will take place from 12 to 14 January, 2022, and will include the UAE National Championships.

The Specialty Coffee Association is a nonprofit, membership-based organisation that represents thousands of international coffee professionals. The association’s purpose is to foster global communities and improve the quality, sustainability, profitability, and equity of the specialty coffee supply chain.

Alongside a trade exhibition, WOC Dubai will host the Roaster Village, live demonstrations and workshops, and the Coffee Design and Best New Product awards.

To learn more, visit the WOC Dubai website.