Trends At Origin

August 4, 2026

Why local brands are more successful than chains in coffee-producing countries

Estimated reading time: 7 minutes Key takeaways Domestic coffee brands are outperforming multinationals in some coffee-producing countries. Many producing markets skipped the “traditional” second wave of coffee. Cultural knowledge and local flavours give homegrown brands an edge. Proximity to farms delivers fresher coffee and shorter supply chains. In cities like Jakarta, Medellín, and Ho Chi Minh City, the busiest coffee shops aren't always the international chains that dominate high streets… read more

Estimated reading time: 7 minutes Key takeaways Domestic coffee brands are outperforming multinationals in some coffee-producing countries. Many producing markets skipped the “traditional” second wave of coffee. Cultural knowledge and local flavours give homegrown brands an edge. Proximity to farms… read more

August 4, 2026

Why local brands are more successful than chains in coffee-producing countries

Estimated reading time: 7 minutes Key takeaways Domestic coffee brands are outperforming multinationals in some coffee-producing countries. Many producing markets skipped the “traditional” second wave...

January 20, 2026

How specialty coffee culture is evolving in Côte d’Ivoire

Key takeaways Côte d’Ivoire’s GDP averaged 7% growth between 2012 and 2023, boosting demand for higher-quality coffee. The number of specialty coffee shops and roasters...

December 8, 2025

Why geographical indication is an effective marketing strategy for specialty coffee

Geographical Indication, or Certification of Origin (CO), protects certain food and beverage products. Coffees from specific countries and regions are also legally protected by GI....

May 12, 2025

Robusta’s revival continues: What does it mean for coffee producers?

Specialty coffee is directing greater attention towards robusta across the board – from refining processing methods and roasting techniques to positioning it as a tool...

November 19, 2024

How specialty coffee is transforming Southeast Asian café culture

Southeast Asia has a rich history of both coffee production and consumption. In recent years, driven by changing consumer preferences, urbanisation, and thriving café culture,...

November 18, 2024

Regenerative agriculture, permaculture, organic: What do these terms really mean in coffee?

Permaculture, organic, and regenerative farming are not new concepts for many coffee producers, but they have recently become more prominent in consumer marketing. The growing...

October 9, 2024

Soil health & regenerative agriculture – the latest trend in third wave coffee?

In the wake of the climate crisis and declining profitability in coffee production, regenerative agriculture has emerged as a transformative solution.  First defined by the...

September 23, 2024

Why promoting domestic coffee consumption in producing countries is so important

It’s a fact that specialty coffee consumption is significantly lower in origin countries than in majority-consuming regions. This is for a number of complex reasons,...

April 10, 2024

Why coffee producers need better access to technology to reach carbon emissions goals

To secure a sustainable future for the coffee industry, reducing carbon emissions is absolutely essential. Although all levels of the supply chain produce emissions –...

September 6, 2023

How are certifications used to market coffee?

Certifications have long been an effective means of establishing higher social, economic, and environmental standards in the global coffee industry. These can range from producers...

August 29, 2023

Can experimental processing help coffee producers overcome challenges at origin?

In recent years, specialty coffee’s fixation on experimental processing methods has only continued to grow – and shows no signs of slowing down, too. Both...

July 3, 2023

How can producers & roasters develop specific flavour profiles for specialty coffee?

In today’s ever-changing specialty coffee sector, there are many different variables which affect a coffee’s flavour profile. From altitude and harvest time to processing technique...

March 6, 2023

How can El Salvador leverage Pacamara coffee like Panama leveraged Gesha?

El Salvador is the smallest country in Central America, spanning some 21,000km2. However, the country cultivates some of the most sought-after coffee varieties in the...

February 6, 2023

What’s the difference between coffee estates and coffee co-operatives?

In many coffee-producing countries around the world, there are a number of ways in which farms are operated and managed. Understandably, this has a significant...

December 13, 2022

How can producers use green coffee to barter for other goods and services?

Across the Bean Belt, the vast majority of coffee farmers sell their coffee (either as cherry or parchment) in exchange for income. After providing for...

November 16, 2022

Women in East African coffee production

Coffee is one of East Africa’s biggest cash crops – it is responsible for the livelihoods of the estimated five million people who work in...