Farm & Green Coffee Marketing Archives - Perfect Daily Grind

April 17, 2020

How Does Exchange Rate Fluctuation Affect Coffee Producers?

Last week, a coffee farmer received $1.10/lb, and they were happy. But today, they receive $1.15/lb and they're disappointed. Why? There are many reasons that could contribute to this, but one very common one is currency fluctuations. The amount producers receive for their coffee not only depends on the volatile… read more

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