The evolution of convenience store coffee
During the Covid-19 pandemic, research indicates that after fuel, gas station customers have bought more food and beverages than anything else. These products are understandably...
Consumer Trends
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March 4, 2026
How can we encourage more people to start drinking specialty coffee?
Key takeaways Increasing consumption of specialty coffee starts with flavour first; the story follows the sensory experience. Baristas can shift from education to exceptional, intentional hospitality. Validating existing flavour preferences is key, then guiding people toward better coffee. Accessible language matters as much as accessible pricing. The USDA's latest report predicts that global coffee production and consumption will both reach record highs in 2025/26. Production is estimated at 178.8 million… read more
Key takeaways Increasing consumption of specialty coffee starts with flavour first; the story follows the sensory experience. Baristas can shift from education to exceptional, intentional hospitality. Validating existing flavour preferences is key, then guiding people toward better coffee. Accessible language… read more
What is the fourth wave of coffee? Scalability, not science
The fourth wave of coffee remains an elusive concept in the industry. There are a range of definitions, all of which indicate change and evolution...
Why are themed coffees becoming popular?
As individuals, we all have different interests and hobbies: things we enjoy and spend our free time learning about or doing. And with the rise...
Online education in the coffee sector: An overview
Even though millions of people drink coffee every day, it is a heavily differentiated product with plenty to learn about, and the coffee industry is...
Ecommerce & coffee in China
Across the coffee industry, there is a growing understanding that the Chinese coffee market is both rapidly growing and an incredible opportunity for those who...
How has digital marketing evolved in the coffee industry?
Marketing has been key to the growth of the coffee industry over the years. From the first Middle Eastern coffee houses in the 1500s to...
How has access to coffee education changed during the Covid-19 pandemic?
There’s no denying that Covid-19 has drastically changed the coffee sector through 2020 and 2021. Reports suggest that through the entirety of 2020, the value...
Exploring the market for coffee flavourings
Between August 2018 and March 2019, more than 1,000 new coffee-flavoured products were launched in the US alone. This was 30% more than the same...
How fresh is the coffee used in pods?
Coffee capsules first took the world by storm in the mid-2000s thanks to brands like Nespresso and Keurig. Since then, pod consumption has shown no...
Changing your business’ coffee strategy after Covid-19
As of August 2021, more than 4.2 billion Covid-19 vaccine doses have been administered around the world. While exact numbers vary heavily from country to...
White coffee around the world
Around the world, people order “white coffees” every single day. But did you know that depending on where they are, the definition can actually change?...
Exploring Italian coffee culture and the third wave
For many, Italy brings to mind fashion, art, cinema, food, cars, motorcycles, and coffee. Italian coffee culture has a rich heritage, as the country was...
How has Amazon influenced the coffee industry?
There is no doubt that Amazon has had a massive impact on global consumer behaviour. In 2019, an average of 4,000 items were sold every...
Experiments with localised coffee flavour wheels in Taiwan & Indonesia
Most coffee professionals are familiar with the Specialty Coffee Association (SCA) Coffee Taster’s Flavor Wheel. It is an iconic resource in the coffee industry, and...
What is fika? Exploring a Swedish coffee tradition
Coffee is incredibly popular in Sweden. Statista estimates have the country as the third-largest coffee consumer per capita, behind Finland and the Netherlands. A huge...
How is Malaysia’s coffee culture evolving?
In Kuala Lumpur today, specialty coffee shops are not an uncommon sight. Despite the historic popularity of the traditional kopitiam, things are starting to change....