Consumer Trends

Stay up to date

Subscribe to our newsletter

Want to receive the latest coffee news and educational resources?

Sign up for our free newsletter!

You can unsubscribe at any time

Recent Articles

January 5, 2023

Specialty coffee must remember that convenience is everything

December 12, 2022

What is coffee soft serve & is it becoming more popular?

December 5, 2022

How have coffee subscriptions changed in recent years?

November 21, 2022

Why isn't soy milk popular any more?

September 14, 2022

What is Touba coffee & how do you prepare it?

January 26, 2023

Why are YouTube coffee brands becoming more popular?

When you think of coffee and YouTube, a number of popular content creators – including James Hoffmann and Morgan Eckroth – may come to mind. In some cases, these channels can receive hundreds of thousands of subscribers – showing that there is rising consumer interest in learning more about coffee. However, correspondingly, we are also seeing more and more YouTube content creators market and sell their own-branded coffee products, which… read more

When you think of coffee and YouTube, a number of popular content creators – including James Hoffmann and Morgan Eckroth – may come to mind. In some cases, these channels can receive hundreds of thousands of subscribers – showing that… read more

October 27, 2021

Online education in the coffee sector: An overview

Even though millions of people drink coffee every day, it is a heavily differentiated product with plenty to learn about, and the coffee industry is...

October 12, 2021

Ecommerce & coffee in China

Across the coffee industry, there is a growing understanding that the Chinese coffee market is both rapidly growing and an incredible opportunity for those who...

October 7, 2021

How has digital marketing evolved in the coffee industry?

Marketing has been key to the growth of the coffee industry over the years. From the first Middle Eastern coffee houses in the 1500s to...

September 9, 2021

How has access to coffee education changed during the Covid-19 pandemic?

There’s no denying that Covid-19 has drastically changed the coffee sector through 2020 and 2021. Reports suggest that through the entirety of 2020, the value...

September 6, 2021

Exploring the market for coffee flavourings

Between August 2018 and March 2019, more than 1,000 new coffee-flavoured products were launched in the US alone. This was 30% more than the same...

August 31, 2021

How fresh is the coffee used in pods?

Coffee capsules first took the world by storm in the mid-2000s thanks to brands like Nespresso and Keurig. Since then, pod consumption has shown no...

August 5, 2021

Changing your business’ coffee strategy after Covid-19

As of August 2021, more than 4.2 billion Covid-19 vaccine doses have been administered around the world. While exact numbers vary heavily from country to...

July 21, 2021

White coffee around the world

Around the world, people order “white coffees” every single day. But did you know that depending on where they are, the definition can actually change?...

July 12, 2021

Exploring Italian coffee culture and the third wave

For many, Italy brings to mind fashion, art, cinema, food, cars, motorcycles, and coffee. Italian coffee culture has a rich heritage, as the country was...

July 1, 2021

How has Amazon influenced the coffee industry?

There is no doubt that Amazon has had a massive impact on global consumer behaviour. In 2019, an average of 4,000 items were sold every...

June 14, 2021

Experiments with localised coffee flavour wheels in Taiwan & Indonesia

Most coffee professionals are familiar with the Specialty Coffee Association (SCA) Coffee Taster’s Flavor Wheel. It is an iconic resource in the coffee industry, and...

June 9, 2021

What is fika? Exploring a Swedish coffee tradition

Coffee is incredibly popular in Sweden. Statista estimates have the country as the third-largest coffee consumer per capita, behind Finland and the Netherlands. A huge...

May 19, 2021

How is Malaysia’s coffee culture evolving?

In Kuala Lumpur today, specialty coffee shops are not an uncommon sight. Despite the historic popularity of the traditional kopitiam, things are starting to change....

May 11, 2021

The evolution of the Coffee Taster’s Flavor Wheel

The Specialty Coffee Association (SCA)’s Coffee Taster’s Flavor Wheel is arguably one of the most iconic resources in the coffee industry. The poster adorns the...

May 6, 2021

CBD and coffee: Exploring a new market

Cannabidiol, or CBD for short, has slowly but surely slipped into the global market, a range of products, and our social media feeds. Experts now...

April 26, 2021

“I want to help inform people”: What does it take to be a coffee influencer?

While the Cambridge Dictionary defines an influencer as “someone who affects or changes the way that other people behave”, the term has taken on new...