How have specialty coffee consumers changed in recent years?
In many countries around the world, despite its smaller market size, consumption of specialty coffee is increasing at pace. According to the National Coffee Association’s...
Consumer Trends
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How can we encourage more people to start drinking specialty coffee?
Key takeaways Increasing consumption of specialty coffee starts with flavour first; the story follows the sensory experience. Baristas can shift from education to exceptional, intentional hospitality. Validating existing flavour preferences is key, then guiding people toward better coffee. Accessible language matters as much as accessible pricing. The USDA's latest report predicts that global coffee production and consumption will both reach record highs in 2025/26. Production is estimated at 178.8 million… read more
Key takeaways Increasing consumption of specialty coffee starts with flavour first; the story follows the sensory experience. Baristas can shift from education to exceptional, intentional hospitality. Validating existing flavour preferences is key, then guiding people toward better coffee. Accessible language… read more
Europe vs the US: Breaking down differences in coffee consumption
The US and Europe are two of the biggest coffee-consuming markets in the world. According to the International Coffee Organisation, Europe consumed 54,065 60kg bags...
Do specialty coffee consumers actually want to be more connected to farmers?
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to...
Why are YouTube coffee brands becoming more popular?
When you think of coffee and YouTube, a number of popular content creators – including James Hoffmann and Morgan Eckroth – may come to mind....
Specialty coffee must remember that convenience is everything
For centuries, convenience has been cited as one of the biggest drivers of growth and innovation across the global coffee industry. As far back as...
What is coffee soft serve & is it becoming more popular?
Coffee-flavoured products, such as ice cream and soft drinks, have been around for many years now. In fact, coffee-flavoured ice cream can be found in...
How have coffee subscriptions changed in recent years?
It’s undeniable that Covid-19 has significantly influenced coffee consumer behaviour in the long term. With most out-of-home coffee businesses forced to close temporarily in early...
Why isn’t soy milk popular any more?
In coffee shops around the world, plant milks have never been so popular. In fact, according to Meticulous Market Research, the value of the global...
What is Touba coffee & how do you prepare it?
Across many countries in the Middle East and Africa, traditional brewing methods are still popular today – in both coffee houses and at home. One...
Will coffee consumers’ focus on education continue beyond Covid-19?
Covid-19 undoubtedly had a major impact on the global coffee industry. There’s no denying the vast majority of the ripple effects were detrimental to many...
What is aged coffee?
The proper storage of green coffee is essential for maintaining freshness and quality. When green coffee is exposed to too much humidity, heat, or light,...
How has Covid-19 affected the coffee industry in Shanghai?
There’s no denying that the Covid-19 pandemic has had a lasting effect on coffee shops, roasters, traders, producers, and plenty of other coffee businesses around...
How does ageing cold brew coffee affect its flavour?
Cold brew has quickly become one of the most popular ways to drink coffee. Today, you can find it in most supermarkets, and it is...
Understanding the self-serve coffee machine market
Around the world, convenience is now a key purchasing factor for many coffee consumers. Over the past few years, demand has been growing for coffee...
Are airlines starting to offer better coffee?
For many, a cup of coffee is a central part of the experience of air travel. In the lounge and on board the aircraft, it...
Are coffee & sports partnerships becoming more popular?
The benefits of drinking coffee before exercise have been well-documented over the years by many healthcare professionals. But what about the wider relationship between sports...