March 4, 2026How can we encourage more people to start drinking specialty coffee?
Key takeaways Increasing consumption of specialty coffee starts with flavour first; the story follows the sensory experience. Baristas can shift from education to exceptional, intentional hospitality. Validating existing flavour preferences is key, then guiding people toward better coffee. Accessible language matters as much as accessible pricing. The USDA's latest report predicts that global coffee production and consumption will both reach record highs in 2025/26. Production is estimated at 178.8 million… read more
Key takeaways Increasing consumption of specialty coffee starts with flavour first; the story follows the sensory experience. Baristas can shift from education to exceptional, intentional hospitality. Validating existing flavour preferences is key, then guiding people toward better coffee. Accessible language… read more