How will sponsor changes affect future World Barista Championships?
On 12 January 2022, the Specialty Coffee Association (SCA) announced the qualified sponsors for the 2022 to 2025 World Barista Championships (WBC). These sponsors provide...
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September 10, 2026
Why the world's best baristas are going on tour
Estimated reading time: 8 minutes Key takeaways Champion baristas now tour internationally, hosting events and bar takeovers. Tours combine with brand ambassador roles to build income streams. Events rarely turn a profit; most revenue covers basic costs. In-person connection matters more in specialty coffee as automation and AI expand. Winning the World Barista Championship (WBC) or the World Brewers Cup (WBrC) ranks among the highest achievements a barista can reach.… read more
Estimated reading time: 8 minutes Key takeaways Champion baristas now tour internationally, hosting events and bar takeovers. Tours combine with brand ambassador roles to build income streams. Events rarely turn a profit; most revenue covers basic costs. In-person connection matters… read more
How can coffee shops handle a busy rush?
There’s no doubt that a sudden rush of customers is a familiar prospect for many baristas and café owners. For some, this can happen on...
How can baristas maximise water quality & consistency?
Around the world, specialty coffee baristas rightly focus on tweaking extraction variables to brew delicious beverages. However, as important as grind size, dose, and yield...
Introducing extract chilling in coffee
In his 2021 World Barista Championship (WBC) routine, three-time Australian Barista Champion Hugh Kelly introduced to the world stage a concept known as “extract chilling”. ...
How can coffee professionals train for the Cup Tasters Championships?
The World Coffee Championships are widely considered to showcase excellence in the coffee industry, including recognising the skills of numerous coffee professions. One of these...
The rise of coffee livestreams in China
According to the latest Adobe Digital Economy Index, global ecommerce sales hit US $4.2 trillion in 2021, a trend which was in no small part...
Are coffee competitions moving away from Gesha?
Over the past 15 years or so, many World Coffee Championships (WCC) competitors have used the highly-prized Gesha (or Geisha) variety in their routine. When...
Does the World Barista Championship need to change?
The World Barista Championship (WBC) is a competition that promotes excellence in coffee and recognises the barista profession on an international scale. It is a...
WBC 2021: Reflecting on how coffee producing countries took centre stage
Earlier this year, the World Barista Championship (WBC) made headlines in more ways than one. After a 30-month hiatus due to the Covid-19 pandemic, it...
Cleaning and maintaining your coffee grinder
It’s no understatement to say that the grinder is one of the most important pieces of equipment in any coffee brewing setup. Without a high-quality...
Customer service, coffee education & management: What does a head barista do?
Much like it will for a Head of Coffee, a head barista’s job description will naturally vary from company to company. Each coffee shop is...
How are super-automatic espresso machines evolving?
Also referred to as “fully-automatic” or “bean-to-cup” machines, super-automatic espresso machines or “super-autos” can grind, tamp, and brew coffee for the user. Some models even...
Supporting Baristas Through Covid-19: Cafés, Customers & Companies
Covid-19 has affected everyone across the coffee supply chain, from producers through to baristas. More than 90% of cafés around the world have had to...
Managing Customer Expectations in Your Coffee Shop
To run a specialty coffee shop, you need an experienced and passionate team of staff members at your side. However, your success will depend on...
How to Minimize Injury & Maximize Comfort Behind The Bar
Spending hours on your feet, interacting with customers, operating machines, and preparing drinks are just some of the tasks that baristas complete daily. There’s a...
How Temperature Can Impact Your Experience of Coffee
Have you ever been enjoying a hot cup of coffee, but noticed that once it starts to cool, the flavours and aromas seem to change? ...