The Arara Variety: What Is It & Why Is It Popular in Brazil?

The choice of variety affects a coffee’s flavor, productivity, and required farming conditions. Consumers are often excited to try varieties such as Geisha/Gesha, while producers can remain fiercely loyal to ones that are serving them well.  Yet in Brazil, a new variety is drawing attention and winning quality competitions – Arara. With cup scores extending … Continue reading The Arara Variety: What Is It & Why Is It Popular in Brazil?