March 31, 2017

VIDEO: Why Do We Like The Taste of Coffee?


Over the last few decades, we’ve woken up to just how sweet, fruity, and delicious our coffee can be. But for years, people consumed poor-quality and poorly roasted beans that were just plain bitter. In fact, many people still drink unpleasant coffee today! Especially since instant coffee, according to the Washington Post, accounts for more than 34% of retail brewed coffee worldwide – yes, retail.

So how did coffee come to be one of the most widely consumed beverages in the world, when for so many people it’s an acquired taste? In this 80-second video, BuzzFeed dives into the science behind coffee consumption, taste, and human psychology.

SEE ALSO: VIDEO: Can Listening to Music Make Your Coffee Taste Sweeter?

SEE ALSO: Is Adding Sugar to Coffee Really That Bad?

Feature photo credit: Valentine Svenssen via Flickr, CC BY 2.0

Please note: Perfect Daily Grind does not own the rights to these videos and cannot be held accountable for their content.

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