February 16, 2017

Green Coffee: A VIDEO on Eco-Friendly Roasting


We care about sustainability in production. We care about sustainability in the coffee shop. So why don’t we talk about sustainability in roasting?

“Coffee [roasting] technology has not changed in about a 100 years,” says Jim Townley of Fresh Cup Roasters in a Tedx Talk – right before presenting a new type of roaster. One that uses only 5% of the energy of a normal roaster. One that is nearly smoke-free. One that’s electric.

And one that’s targeted at specialty roasters.

Find out more about it in this Tedx video below.

SEE ALSO: Eco-Friendly: 6 Ways to Minimize Waste in Coffee Shops

SEE ALSO: Step-by-Step VIDEO Guide to Developing a Roast Profile

Would you use this roaster? Would you prefer to buy coffee if a roaster used it? Let us know in the comments!

Feature photo credit: Annerella via Wikimedia Commons, CC BY 3.0

Please note: Perfect Daily Grind does not own the rights to these videos and cannot be held accountable for their content.

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