January 30, 2017

Hawaiian Coffee: How Do You Educate Customers on Prices?


Forget your preconceptions of coffee farming – Hawaii breaks them all.

In Hawaii, US minimum wage and labour laws apply. In Hawaii, Kona coffee gets diluted by up to 90% with other origins. But how do you operate with such high labour costs? How do you create value for a single origin – when it’s all about Kona?

And how do you sell customers roasted coffee for $14/lb – when they ask for it at $2/lb?

Malian Lahey of Ka’u Specialty spoke on this at Micro Coffee Festival El Salvador. Listen to her presentation below (and see our Events Calendar for more events like this).

SEE ALSO: More Than Kona: 4 Things You Should Know About Hawaiian Coffee

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Perfect Daily Grind

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