The Japanese coffee scene has always been one for bucking trends: dark roasts, nel drips, 23-year-old beans. But sometimes, it’s not just subverting trends – it’s ahead of them.
Tetsu Kasuya, the 2016 World Brewers Cup Champion, won with an innovative “four six method” – one that requires you let the water drip all the way through 40% into the pour. In the words of James Tooill, 2015 US Cup Tasters Champion, “Tetsu brews coffee completely differently… but it tastes so good!”
And now Hayama Coffee Co. have opened a specialty decaf shop, Hayama Coffee, in Fukuoka.
Clean lines for clean coffee: a view of Hayama Coffee’s newest store. Credit: Swiss Water
The Rise of Specialty Decaf
Specialty decaf has been growing in popularity for a while now, fuelled in part by improved organic processing methods and a growing interest in caffeine-free options. It may cost a little more, but for those wanting an evening coffee (or morning or afternoon one) without the shaky hands and beating heart, it’s worth it.
We’ve seen specialty decaf pop-up shops before, too. Swiss Water opened a 10-day pop-up in Manhattan in 2015, which caused immediate controversy and made international headlines. But Andrea Piccolo, Brand Manager at Swiss Water, said, “Our goal was to let consumers know that our decaf tastes like great coffee because that’s exactly what it is. Swiss Water Decaf enables an amazing coffee taste experience you can enjoy whenever you want.”
Which makes this permanent store seems like a natural next step.
A café dedicated to good decaf: Hayama Coffee. Credit: Swiss Water
Drinking Specialty Decaf in Hayama Coffee
Hayama Coffee’s newest store is another collaboration with Swiss Water and Junko Koshino. The latter lent her sense of style to the café’s design, while the former is providing the chemical-free, 99% caffeine-free, specialty coffee beans.
We’ve had Swiss Water coffee before, and we’re willing to bet that you couldn’t pick it out in a blind cupping. It tastes every bit as good as the caffeinated version. And in fact, that’s one of the ways in which Swiss Water control quality – if they can taste the difference after processing, they know it’s not good enough to sell.
You’ll find Hayama Coffee at Fukuoka-shi, Jonan-ku, Hoshikuma 2-44-2. It opens from 7:30 am to 10:00 pm. So if you’re in Fukuoka, pop in for a drink. It doesn’t matter when – this coffee won’t keep you up all night.
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