Take a trip back in time… to the 1960s and first wave coffee. Folgers ruled supreme, and coffee tended to be bitter, bland, and instant.

But if you think the coffee was different, that’s nothing compared to the marketing techniques. Second wave feminism was only just beginning, and it shows in these old-fashioned and highly sexist ads.

SEE ALSO: What Are The 3 Waves of Coffee? 2 Insightful Videos

Feeling so outraged by these ads that you can’t even drink your coffee? Get that feel-good feeling back by reading our article on building gender equity into the coffee supply chain.

SEE ALSO: Tackling Gender Inequality in African Coffee Farming

Feature Photo Credit: youtube.com/user/Whipper6709

Please note: Perfect Daily Grind does not own the rights to this video and cannot be held accountable for its content.