Take a trip back in time… to the 1960s and first wave coffee. Folgers ruled supreme, and coffee tended to be bitter, bland, and instant.
But if you think the coffee was different, that’s nothing compared to the marketing techniques. Second wave feminism was only just beginning, and it shows in these old-fashioned and highly sexist ads.
Feeling so outraged by these ads that you can’t even drink your coffee? Get that feel-good feeling back by reading our article on building gender equity into the coffee supply chain.
Feature Photo Credit: youtube.com/user/Whipper6709
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