Luwak coffee is shit, there’s no getting around it. After seeing this 90-second video from PETA you’ll surely pass on the opportunity to support such exploitation.

What are your thoughts on the matter? Should specialty coffee condemn the practice altogether? Is the mystique of Luwak just marketing?

SEE ALSO: Kopi Luwak: The Cruelty Behind the World’s Most Expensive Coffee

Credit: PETA.org.uk‎

SEE ALSO: Specialty Coffee: Why Do Direct Relationships Matter

Feature Photo Credit:  PETA.org.uk‎