January 29, 2016

Coffee Roaster Wins $5 Million Super Bowl Commercial: 3 Winning Videos


Independent roasters Death Wish Coffee out of upstate New York has been announced as the winners of a 30-second commercial during Super Bowl 50 on February 7th. This is a huge development for the specialty coffee industry and certainly a game changer for the folks at Death Wish. The 30-second airtime for this Super Bowl Coffee Commercial is estimated at a value of over $5 million, so you can imagine how elated they are to bring their brand to the masses. Death Wish was started by Mike Brown who cut his teeth in various aspects of the coffee industry, namely at his small coffee shop in Saratoga Springs. He noticed a gap in the market where people simply wanted a smooth, highly caffeinated, strong cup of coffee. They’re currently a small outfit with less than a dozen employees (according to their website), so the news of having their ad broadcasted in front of the largest TV spectacle in the United States is nothing short of a dream come true.

Congratulations to all the staff over at Death Wish Coffee for winning their place in front of hundreds of millions of viewers thanks to the Quickbooks Small Business Big Game Competition. Watch a couple of the videos which earned them all the votes below and of course, the winning trailer.

SEE ALSO: 6 Tips for Blow-You-Away Specialty Coffee Cocktails

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SEE ALSO: Specialty Coffee 101: Understanding Third Wave In 3 Short Videos Part 2 

SEE ALSO: Teammates or Competitors?— The Way Specialty Coffee Shops Interact

Feature Photo Credit: http://www.intuit.com/

Please note: Perfect Daily Grind does not own the rights to these videos and cannot be held accountable for their content.