December 2, 2015

Specialty Coffee: Why Do Direct Relationships Matter?


Within the realms of specialty coffee we often hear certain terms being used over and over again such as ‘direct trade’, ‘specialty coffee’ and ‘micro-lots’. But what actually matters when it comes down to it? Sustainable long-term and transparent relationships between the people along the coffee supply chain. Why? It encourages fair prices for quality coffee.

SEE ALSO: What Should You Do if a Customer Wants Bad Coffee?


Take-home message: Working with coffee farmers is a mutually beneficial relationship.

SEE ALSO: Everything You Need to Know About Single Origin Coffees

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